Virtual reality (VR) is a nascent technology that holds huge promise; it is an interactive medium that offers unparalleled immersion, paving the way for true emotional connection with content through total sensory engagement. While the VR market is poised for tremendous growth over the next several years, a recent study from the User Experience Strategies (UXS) service at Strategy Analytics, surveying the needs, behaviours and expectations of future VR users, has found that current VR experiences lack the context required for real engagement with the medium.

Source: Research: VR lacks engaging content |

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