With YouTube TV In The Mix, We Need Faster, More Precise TV Measurement | AdExchanger

TV’s digital moment has arrived. Within the very week in which Netflix and Amazon scored Oscar wins, YouTube announced YouTube TV, its planned subscription service bringing major network content to YouTube viewers. The volume of IP-delivered TV continues to swell, while the demand for more precise TV measurement grows.

Source: With YouTube TV In The Mix, We Need Faster, More Precise TV Measurement | AdExchanger

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