The cable industry needs what Phil McKinney, President and CEO at CableLabs, describes as a BHAG – a Big Hairy Audacious Goal. He says a BHAG is a vision, an ambition and a rallying cry. It defines a compelling target and a clear finish line to motivate and focus an industry, but does not have to outline the detail of how the target will be met. “BHAGs have been used to rally a nation, like when President John F Kennedy set out the goal to land a man on the moon and return him safely to earth before the end of the decade.”

Source: CableLabs unveils its “Big Hairy Audacious Goal” for the cable industry – Videonet