Consumers have been loud and clear about how the traditional cable bundle model does not serve their needs, which has fueled cord cutting – or cord evolving – in recent years.

As a result, we’ve seen the emergence of the virtual multichannel video programming distributor (vMVPD), which has forced the industry to redefine what it means to “cut the cord.”

Source: The VMVPD: Cable’s Answer To Cord Cutting | AdExchanger

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