For years, we noted how cable TV providers have been completely unwilling to compete on price and flexible channel lineups. With the rise of streaming alternatives like Sling TV, DirecTV Now — and with numerous other services waiting in the wings from the likes of Amazon and Apple — there’s a growing sense of nervousness among cable executives. Most of them that realize streaming video is going to dial up the level of TV competition — potentially substantially. That’s why even Comcast is securing the licenses for a nationwide streaming service outside of its traditional footprint.

Source: Cable Execs Are Absolutely Terrified of Streaming Competition | DSLReports, ISP Information