In today’s complex business environment, the increasing rate of change has resulted in increased expectations for more value in less time. Today’s organizations are expected to delight customers, stay ahead of competitors, and react and adapt instantly when needed. To meet these demands, software must be capable of evolving and adapting continuously. As a result, regardless of industry, the thing on which companies now compete has become hyper-automation of the software development process.

Source: How to sell DevOps in your company

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