TV Connect 2017: CEE operators yet to make full use of data analytics » Digital TV Europe

Pay TV operators in central and eastern Europe in the midst of rolling out non-linear OTT-based digital services have still to make full use of consumer data and analytics to tune their offerings to what customers want, attendees at the TV Connect event in London heard yesterday.

Source: TV Connect 2017: CEE operators yet to make full use of data analytics » Digital TV Europe

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