FANG (Facebook, Amazon, Netflix, Google/YouTube) is about to take a huge bite out of traditional network TV (ABC, NBC, CBS, and Fox), and the media business will never be the same.To understand how profound the implications of the recently announced NFL on Amazon Prime or YouTube TV are, it may help to understand the economic engine that drives traditional commercial television.The goal of the commercial television business is to package a specific, targeted audience and sell it to the highest bidder. The more precise the targeting, the higher the fee, and of course, the bigger the targeted audience, the bigger the fee.

Source: TV May Actually Die Soon – Stay Tuned – Shelly Palmer

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