With the ATSC 3.0 standard nearing completion, many companies will use the 2017 NAB Show as a platform to showcase the latest capabilities. While some companies will feature their offerings at their own booths, there will also be two dedicated ATSC 3.0 areas on the show floor, the ATSC 3.0 Pavilion in the Futures Park and the Next Gen TV Hub: Powered by ATSC 3.0 in the Grand Lobby.

Source: ATSC 3.0 Tech Getting Spotlight at NAB Show | TvTechnology