While sales of 4K television sets are spiking, broadcast capabilities are lagging. The irony here is rich. For traditional distributors (cable providers and satellite distributors) to offer higher-quality formats, often they must take on major capital expenditures, upgrading gear throughout the signal chain. For an Over The Top (OTT) provider to offer 4K, all they have to do is consume more bandwidth.
Screens Outstrip Content – Shelly Palmer