Nearly one-third of OTT free trials convert to a paid subscription, according to new connected entertainment research from Parks Associates. The research firm, which produces the industry-leading resource OTT Video Market Tracker, announced today that Senior Analyst Glenn Hower will be speaking on the session “OTT Video Services: Fighting to Capture and Retain Users” at NAB Show Las Vegas on Monday, April 24, at 12:10 p.m.

Source: Parks Associates: 32% of Free OTT Trials Result in a Paid Subscription