Channel 4 today announces a brand new interactive VoD format that enables advertisers to incorporate the individual names of All 4 viewers into the audio of their adverts for the first time.

Using first party data from Channel 4’s 15 million strong registered viewer database, launch partners Foster’s, 20th Century Fox and Ronseal are first to take advantage of this pioneering innovation with audio personalised, targeted digital campaigns launching on All 4 this month.

Source: Channel 4 launches world’s first audio personalised TV ads | Digital TV News