Ad Technology Lessons for TV | TvTechnology

TV advertising has shown a surprising resilience to the massive paradigm shift driven by digital ubiquity, with annual ad spending predicted to hit $195B in 2017. But this financial boon is tenuous at best, as services like YouTube’s recently-announced streaming TV service position themselves as attractive and ad-less, if not ad-free, alternatives.

Source: Ad Technology Lessons for TV | TvTechnology

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