Facebook closes the gap on TV advertising

Research released by Ampere Analysis reveals that Facebook is closing the gap on TV advertising. The average revenue per user (ARPU) generated by Facebook advertising has grown six-fold in North American and four-fold in Europe in five years. By comparison, the value of a TV viewer has remained relatively flat, with a growth of less than 7 per cent in both regions over the same half decade. So, what does this mean for Facebook, Google and traditional TV advertising?

Source: Facebook closes the gap on TV advertising |

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