Research released by Ampere Analysis reveals that Facebook is closing the gap on TV advertising. The average revenue per user (ARPU) generated by Facebook advertising has grown six-fold in North American and four-fold in Europe in five years. By comparison, the value of a TV viewer has remained relatively flat, with a growth of less than 7 per cent in both regions over the same half decade. So, what does this mean for Facebook, Google and traditional TV advertising?
Facebook closes the gap on TV advertising