The EPG (Electronic Programme Guide) remains the centrepiece of television content discovery and it is about to undergo a revolution, or at least a very important stage of evolution, based on analysis from the UK consulting firm Antenna Group. The company’s CEO Nigel Walley has been outlining the likely appearance of Facebook and Twitter ‘channels’ and a Netflix interactive barker ‘channel’ that is an app-launcher EPG slot (as already seen on some TV platforms including Virgin Media in the UK) but one that also displays promotional content (before you launch the full app) to entice people in.

Source: What the future EPG looks like, including a place for a pseudo-linear Facebook channel – Videonet