Amazon’s recently released Echo Look is unlikely to gain mass market adoption, according to exclusive survey data from BI Intelligence. An overwhelming 82% of the survey’s respondents said they’re unlikely to buy it, and only 3% said they’d buy it as soon as they can. While the Look was announced just weeks ago, our survey respondents tend to be early adopters of technology, signaling that the Echo Look may have even less intial appeal to mass market consumers.

Source: Early adopters are lukewarm on the Echo Look – Business Insider

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