The revenue being earned per hour, per viewer for content shown on Netflix is falling, creating a growing deficit when compared to the revenues earned from a viewer-hour of broadcast television. The research firm Ampere Analysis revealed figures last week showing that in 2012 broadcast TV raised approximately 17.5 cents per hour of viewing (per viewer) and Netflix earned 15 cents. By 2015 the broadcast value had risen to 20 cents but Netflix was down to approximately 12.5 cents. The broadcast figures are based on advertising income and do not include any Pay TV subscription.
Netflix earnings for each viewer hour are falling further behind broadcast – Videonet