Sometimes it doesn’t pay to market research your upcoming products to death, according to Time Warner CEO Jeff Bewkes.

Bewkes has overseen the development of a few new Netflix-style streaming services recently, such as cartoon-focused Boomerang and art-house film service FilmStruck. (Time Warner is also the parent company of HBO, Turner, and Warner Bros.)

Source: Time Warner CEO doesn’t want too much market research on new products – Business Insider