Sling TV ad slots now available programmatically through SpotX | Digital TV News

Advertisers seeking targeted consumer segments across premium over-the-top (OTT) video can now bid in real time on anonymous targeted impressions on Sling TV using one of the newly introduced top addressable data segments.

In a new partnership announced today, Sling TV’s premium inventory is now available programmatically through video ad serving platform SpotX, along with addressable consumer segments, like would-be-vacationers, auto intenders and back to school shoppers. These segments will be anonymously matched with Sling TV subscribers for ads to be dynamically inserted in live and on-demand content via SpotX’s platform.

Source: Sling TV ad slots now available programmatically through SpotX | Digital TV News

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