TV ratings continue to slide. People are ditching cable and bingeing on shows like “Master of None” on Netflix without seeing a single ad.

So why are advertisers still pouring money into TV advertising? Even if this year’s TV upfront selling season is expected to be soft, as Variety reports, advertisers are still likely to commit billions to the likes of CBS and ABC.

Source: Here are 4 surprising reasons why advertisers can’t quit TV – Business Insider