Amazon has quietly been assembling live TV channels to offer as ‘a la carte’ options to its Amazon Prime Video service. The service echoes that recently launched in the US.
Amazon’s new platform, which is being delivered through the existing Prime Video app, allows customers to select from more than 40 on-demand TV channels. These include ITV, Discovery, Eurosport, MGM and Amazon’s own curated Bollywood channel Heera. Discovery is providing the best-known pay-TV channels to the service, offering Eurosport for £6.99 a month and Discovery Channel for £4.99 a month.