The revenue opportunity of targeted advertising

The data from an integrated video platform has huge potential to make advertising more effective.

Updating their video infrastructure makes it possible for telecoms companies to supply the flexible and personalised services that their customers increasingly expect.

That’s a pretty big deal – but it’s just the start. An integrated, cloud-based platform like the Cisco Infinite Video Platform can also be the springboard to a wealth of further revenue opportunities.

Source: The revenue opportunity of targeted advertising

Advertisements