When Hulu in early May rolled out Hulu Live TV, it marked a turning point for the nascent online TV market, which really kicked off in 2015 with Dish Network’s Sling TV.

Backed by corporate parents Disney, Fox, Comcast and Time Warner, Hulu Live TV follows launches of AT&T’s DirecTV Now and Google’s YouTube TV — all in response to consumers cutting the traditional pay-TV cord for less-expensive options on the Web.

Source: Online TV: The Future Has Arrived — And It May Be Less Profitable | Home Media Magazine