For all the hand-wringing about cord cutting and commercial avoidance, it’s hard to top TV advertising as a medium, according to the findings of a new report.

A study by Neustar commissioned by Turner Broadcasting and Horizon Media found that for a $1 million investment, television’s lift is consistently 7 times better than paid search and 5 times better than online display ads across a broad list of advertising categories.

Source: Despite Cord-Cutting, Time-Shifting, TV Ads Still Yield Best ROI: Report | Multichannel