Media companies can use a cloud-based video infrastructure to support flexible and innovative ways of providing content.

The way we watch TV and video is changing rapidly. People are consuming more content online, on a growing number of different devices inside and outside the home.And this is happening fast. Cisco research predicts that by 2020, video will account for over 80% of internet traffic. And that it will be accessed using over 11 billion connected devices.

Source: Supporting the broadcasting of the future