Evolving consumer expectations and habits, along with a significant increase in on-demand content consumption, pricing pressures driven by new OTT offerings and simplified access to pirated streaming services, are driving a major transformation in the North American pay-TV industry, according to the first wave of findings from the Pay-TV Innovation Forum 2017, a global research programme examining the state of pay-TV innovations and strategies that will drive the next phase of growth for the industry from content protection and TV solutions specialist NAGRA, in partnership with MTM, an international research and strategy consultancy.

Source: Report: OTT transforming N. American pay-TV |

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