Consumers aren’t comfortable with their data being collected by smart TVs, according to a survey conducted by Videa, Cox Media’s automated ad platform.

The survey found that 48% of consumers said they were somewhat, mostly or completely uncomfortable with advertisers collecting Smart TV data. Only 39% said they are somewhat, mostly or completely comfortable with their data being collected by advertisers.

Source: Consumers Uncomfortable With Smart TV Data Collection: Survey | Multichannel

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