Research: With no pay-TV, cord-cutters watch more OTT

There have been many studies about pay-TV cord-cutters, but a lot analysis relies on self-reported survey data that can’t fully measure important details about viewing behaviour. comScore has now analysed the OTT viewing habits of households in its “Total Home” behavioural measurement panel – those which previously subscribed to cable or satellite, but no longer do so. This behavioural data provides a detailed look at how cord-cutters’ viewing patterns differ from other audiences.

Source: Research: With no pay-TV, cord-cutters watch more OTT |

Advertisements