In its latest report on global advertising market trends, released June 14, 2017, MAGNA forecasts media owners’ net advertising sales to grow by +3.7% to $505 billion in 2017.

This is a noticeable drop compared to 2016, which reached a record +5.9% growth rate, but one that MAGNA projected in previous forecasts. The lack of cyclical events in 2017 (global sports events or U.S. elections), and the U.S. market itself, are in fact contributing the bulk of the global slowdown.

Source: Television ad sales to fall 1% in 2017 | Digital TV News