IBB Consulting, consulting firm guiding business and technology innovation at the convergence of media, broadband, and mobility, has revealed its latest insights into the market for paid OTT or SVoD services. In a survey of 1,051 US online consumer adults that subscribe to at least one paid OTT service, IBB found that a majority of SVoD subscribers (61 per cent) are willing to spend $2 or more to keep their favourite service and (81 per cent) are willing to spend to add a new service that had content they found interesting.

Source: Research: SVoD users would pay more to keep service |