UK advertising is set to see an eighth successive year of growth, and the nation will remain one of the fastest-growing media markets in 2017 with a 4.1 per cent increase in spending taking the industry to predicted investment of £18.6 billion (€21.1bn). This overall forecast is a downward revision from the 7 per cent growth predicted in November 2016. This is according to the latest media and marketing forecast figures from media investment management company GroupM.

Source: GroupM downgrades UK ad growth forecast |