In the past decade, the pay-TV landscape has undergone a radical transformation, propelled by the introduction of Netflix’s on-demand streaming service in 2007 and the critical mass adoption of streaming ever since. Today, 70 per cent of TV viewers 18 and over – and 90 per cent of 18-34 year-old viewers – stream at least some of the content they watch, according to Horowitz Research’s State of Pay TV, OTT & SVoD annual survey.

Source: 1 in 3 consumers would stream pay-TV |