Research identifies 4 SVoD streamer segments

Approximately two-thirds of US adult broadband users now enjoy online subscription video-on-demand (SVOD) services such as Netflix on their home television. That being said, SVoD users are far from homogenous, especially when it comes to TV viewing behaviour and the role that subscription streaming plays, according to actionable intelligence firm TDG Research.

Source: Research identifies 4 SVoD streamer segments |

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