When DVB recently announced its plans to pursue an industry standard for targeted advertising we couldn’t have agreed more with their sentiment. Having recently presented an OTT-specific targeting standard at NAB – part of a Yospace / Adstream collaboration – we wanted to put forth a summary of our most important findings, and crucially, what needs to be done to make efficient OTT advertising a reality.

Source: Moving towards an OTT standard for targeted advertising – Videonet