Facebook: 94% of TV viewers watch with phone in hand » Digital TV Europe

Some 94% of US TV viewers keep their smartphone in hand while watching TV, according to research by Facebook IQ.

Facebook’s research and insights arm said that viewers focused on the TV screen just 53% of the time and that one of the top reasons they looked away was to use their smartphones.

Source: Facebook: 94% of TV viewers watch with phone in hand » Digital TV Europe

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