Linear addressable STB spots go into the same inventory and audience pot as multiscreen and VOD – Videonet

Cadent Technology has integrated its new linear broadcast (STB) addressable advertising solution – launched last year – into its unified multiplatform advertising system, ensuring addressable linear STB inventory can be accessed as part of a unified ad campaign. This means advertisers can ‘see’ addressable STB audiences and inventory alongside all other potential audience and inventory options spanning traditional VOD, IP-VOD, nDVR, OTT-VOD and linear-OTT.

Source: Linear addressable STB spots go into the same inventory and audience pot as multiscreen and VOD – Videonet

Advertisements