Video services analytics market to hit $3.7bn in 2022 |

ABI Research forecasts the market for analytics within pay-TV services will grow by 105 per cent in the next five years, from $1.8 billion (€1.55bn) this year to $3.7 billion in 2022.  Comcast, Netflix, Sky, Telstra, and other successful video companies differentiate themselves from their peers by their strong use of analytics to optimise and improve operational metrics. Pay-TV companies are starting to transform products to support an analytical focus, moving in the direction of artificial intelligence and machine learning to enable self-optimisation.

Source: Video services analytics market to hit $3.7bn in 2022 |