Nielsen includes Hulu and YouTube TV in TV ratings | Digital TV News

Eligible TV viewing from Hulu and YouTube TV is now measured and reported through Nielsen’s Digital in TV Ratings and contributes directly to C3/C7 currency, Nielsen announced today. With this inclusion, Nielsen measurement will provide media buyers and sellers with a more comprehensive and transparent view of audiences engaging with linear TV programming across digital devices.

Source: Nielsen includes Hulu and YouTube TV in TV ratings | Digital TV News

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