Should TV Have A Viewability Standard, Too? | AdExchanger

Today’s living room looks a bit different than it did in the 1960s, or even the 1990s, but its focal point remains the same: the television.While cutting the cord on traditional broadcast is indeed a very real thing, TV has not lost its relevance as a meaningful source of content. The living room of today simply has a few more devices now than it did 50 years ago, making TV a more digital experience than ever before.

Source: Should TV Have A Viewability Standard, Too? | AdExchanger

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