WARC: TV ad expenditure in the UK to fall 1.9% this year » Digital TV Europe

Total TV ad expenditure in the UK is forecast to fall 1.9% this year, according Advertising Association/WARC Expenditure Report data.

The marketing intelligence service made a 1.4 percentage point downgrade for TV ad expenditure since its last forecast in April, despite UK advertising spend growing for its 15th consecutive quarter in Q1.

Source: WARC: TV ad expenditure in the UK to fall 1.9% this year » Digital TV Europe

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