Hulu SVoD users pick streaming over pay-TV

When asked to choose between their legacy pay-TV and SVoD services, Hulu on-demand users are 37 per cent more likely than Amazon Prime users and 29 per cent more likely than Netflix users to select streaming services over legacy pay-TV, according to new research from The Diffusion Group (TDG).

Source: Hulu SVoD users pick streaming over pay-TV |

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