Talking OTT with Roku – DMN

OTT (“over-the-top” TV) might look like a dream come true for marketers and advertisers — audiences on a comparable scale to broadcast TV, matched with the ability to address individual consumers directly. And for consumers it would seem to make logical sense, presenting — in theory at least — an à la carte selection of programming, more customizable and likely more affordable than cable bundles.

Source: Talking OTT with Roku – DMN