Apple’s Adoption Of HEVC Will Drive A Massive Increase In Encoding Costs Requiring Cloud Hardware Acceleration – Dan Rayburn – StreamingMediaBlog.com

For the last 10 years, H.264/AVC has been the dominant video codec used for streaming but with Apple adopting H.265/HEVC in iOS 11 and Google heavily supporting VP9 in Android, a change is on the horizon. Next year the Alliance for Open Media will release their AV1 codec which will again improve video compression efficiency even further. But the end result is that the codec market is about to get very fragmented, with content owners soon having to decide if they need to support three codecs (H.264, H.265, and VP9) instead of just H.264 and with AV1 expected to be released in 2019.

Source: Apple’s Adoption Of HEVC Will Drive A Massive Increase In Encoding Costs Requiring Cloud Hardware Acceleration – Dan Rayburn – StreamingMediaBlog.com

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