Analyst Forecasts 5% Decline in Total TV Advertising | Multichannel

Analyst Michael Nathanson of MoffettNathanson Research is forecasting a bigger decline in TV advertising for 2017.

In a new report released Thursday (Aug. 24), Nathanson said he sees national and local TV ad revenue decreasing by 5.1% compared with his prior 4.1% estimate.

Source: Analyst Forecasts 5% Decline in Total TV Advertising | Multichannel

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