Broadcasters and Pay TV Operators Need to Agree on Sharing Revenue for Addressable TV Advertising | Video Ad News

Addressable TV is set to revolutionise TV advertising and provides a “golden opportunity” to the TV advertising world as it fends off challenges from Google. To smooth its arrival, Keith Kryszczun, Senior Vice President of Global Sales at Cadent Technology, says broadcasters and pay TV providers must overcome traditional rivalries and obstacles to forge workable business relationships.

Source: Broadcasters and Pay TV Operators Need to Agree on Sharing Revenue for Addressable TV Advertising | Video Ad News

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