Paywizard, Massive Interactive front-end UI boost

Subscription, billing and customer relationship management (CRM) specialist Paywizard has formed a new strategic partnership with targeted user experiences for multiscreen video services expert Massive Interactive. The collaboration will enable operators to use rich data insight and predictive analytics to more effectively target subscribers and tailor the UI at the eight key ‘Decision Moments’ in the customer journey; Find, Join, Consume, Upgrade, Downgrade, Bill, Leave and Win Back.

Source: Paywizard, Massive Interactive front-end UI boost |

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