Broadcasters fear Amazon and Facebook in live TV, but confident multiscreen DAI will help fight against threats | Videonet

Live event viewing is still a powerful differentiator for the broadcast industry but there is growing concern that international online giants like Amazon, Google and Facebook want to buy sports rights that would enable them to gate crash this market. As a result, broadcasters must focus on maximising the value they get from their own content online – at the same time making themselves more useful to advertisers who want to reach large audiences in a small amount of time. One of the ways they can increase monetisation of online content and pave the way for data-optimised ad buying and better targeting is the use of dynamic ad insertion.

Source: Broadcasters fear Amazon and Facebook in live TV, but confident multiscreen DAI will help fight against threats | Videonet

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