Futuresource: Older Consumers to Drive SVOD Growth | Home Media Magazine

Despite launching the subscription streaming video market 10 years ago, Netflix, along with Amazon Prime Video, continue to spearhead market growth globally — driven by increased demand from older consumers, according to new data from Futuresource Consulting.

Just under 50% of households in the United Kingdom and about 25% in France have at least one SVOD subscription — compared with 66% of households in the United States. Multiple SVOD services in a household are more prevalent domestically, underscored by the wider availability of offerings and access to different content on different services.

Source: Futuresource: Older Consumers to Drive SVOD Growth | Home Media Magazine

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