The UK commercial broadcaster ITV has deployed software from AWS Elemental to modernise its streaming video capabilities. At the broadcaster’s two playout centres, AWS Elemental Live software is used to encode high-quality streams that are then sent to two ITV datacentres where ITV online services originate. There, AWS Elemental Live uses the high-quality streams to encode multicast streams for online distribution. These are sent into the CDN. Streams for syndication partners are created and delivered at the same point in the workflow.
ITV is using AWS Elemental for its multiscreen simulcasts, improving agility and lowering risk | Videonet