Millennials watch more time-shifted content than live TV

Millennials (ages 18-34) watch more time-shifted content through self-recording or on-demand (55 per cent) than live TV (45 per cent), according to a study from the Consumer Technology Association (CTA). The Exploring Preferences for Personalized Content Consumption Experiences Study also shows that only 35 per cent of those over the age of 35 watch time-shifted content, clearly preferring to watch live TV (66 per cent).

Source: Millennials watch more time-shifted content than live TV |

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